The price you defend everywhere else breaks on your own listings, an agency runs bids and calls it growth, or the catalog just sits there. Whichever one it is, the brand you built is making someone else money. And every quarter you tell yourself Amazon can wait, that gets harder to undo. We run the entire channel, listings, catalog, PPC and brand, not just your ads.
Ads are one lever. The money usually leaks from the listings, the catalog, and the brand, the parts an ads only agency never touches.
The price you hold with every retailer collapses on your own listings, training customers never to pay full price anywhere, while your pages sit on page three.
They move bids up and down and call it strategy. The spend climbs, the account never structurally improves, and no one can tell you why.
Revenue you cannot trace to margin. Ad cost you cannot explain. One channel that runs like a black box while the rest of your business is under control.
The first job is identifying which leakage is actually recoverable. Foundation first, then disciplined scale, with every decision traceable.
One team for the entire channel, not an ads vendor you still have to manage. Here is everything inside it.
Built from zero across one market or several. We did exactly this across four EU markets at once for a watch brand.
A messy or money losing account rebuilt from the foundation up, structure before spend.
Ads restructured around your real goal, profit or category share, with every SKU assigned a role.
Title structure, image stack, A+ brand story, variation logic, and offer setup rebuilt so the page converts and the ads you run are worth running.
A controlled 1P to 3P migration run in parallel, designed to limit disruption to rank, margin and revenue through the handoff.
A second channel run with the same discipline. One personal care brand now runs on both at once.
Most pages fail before a single ad runs. Below is the difference, shown on a real Amazon product to keep it concrete. The left side is an illustrative weak setup, not this listing’s history. The right side combines the current listing assets with the proposed title update.
Illustrative example, not the past state of this listing
1 photoRetainer Case Mouth Guard Case Retainer Holder Case Odorless Ventilated Durable Hygienic Case for Braces Dentures Aligners Black New 2024
Price drifting, page not brand-controlled
Ads on a page like this pay to send shoppers somewhere that loses them. The spend is not the problem, the page is.
Listing data captured 14 August 2026; proposed 74-character title shownOpen the listing →
Amazon's Choice
Mrs. Odonto Retainer Case 2 Pack, Vented Mouth Guard & Aligner Case, Black
Fulfilled by Amazon
Why one family matters: colours and pack sizes share a single page, so every rating compounds in one place instead of splitting across separate listings.
This example uses a real Amazon product to demonstrate listing construction. The weak setup is illustrative and not this ASIN’s history. The connected setup combines current listing assets with a proposed title update. Account results are reported separately, below.
Every account pairs the result with the number most agencies leave out, the ad cost, or ACOS. A few of the accounts I managed are below, every figure exact to the number and shown in our own result panels, not platform screenshots, so the numbers stay precise while brand identities stay private. On a qualified call we can walk through the redacted account behind any figure. The full set is on the case studies page.
You have seen the proof. The next step is a 30 minute audit of your channel.
Get your free audit →Before touching the budget, we map every leak: ad structure, listings, catalog, margins. You receive a written leak report with the highest priority fixes and the order to make them.
Listing optimization, catalog and variation architecture, brand story and creative. We make the channel able to convert before we spend to grow it.
The PPC structure goes live with every SKU assigned a role, Hero, Rank Target, or Profit Holder, plus a written scale plan tied to the goal you set.
A clear weekly read of what moved and why, quarterly audits and restructures, creative refresh cycles, and seasonal keyword rotation, so growth repeats instead of fading.
Most agencies optimize what they can see. I am wired to find what they miss.
For years I ran Amazon for established consumer brands, watches, collectibles, home goods and health, and I watched strong brands get handled like spreadsheets. So I built the operation I wished those brands had been handed: founder shaped strategy, systemized execution, and a refusal to let waste survive once I have found it.
Engagements are scoped as monthly management retainers, kept separate from ad spend, inventory, and creative production. The audit determines the right scope based on SKU count, marketplaces, catalog complexity, and growth stage.
You will not get a mystery quote. After the audit you get a real scope tied to your actual account, not a recycled agency package, and the written audit is yours to keep whether or not we work together.
A written overview of how we scope work, what shapes the investment, the budget a serious launch or channel needs, and when an audit is worth your time. No call required.
Start your free audit. We chart exactly where your channel is losing money. Qualified brands get a short written audit, the fixes that matter most and the order to make them, yours to keep. Then you stop babysitting Amazon and start owning it.